In 2015, it launched a brand of bottled water called Bai Antiwater. Its flagship product is Bai Antioxidant Infusions. The company offers a line of low-calorie soft drinks (including sodas, bottled water, iced tea, and non-carbonated fruit-flavored drinks) sweetened with erythritol and rebaudioside A ( stevia leaf extract), ascorbic acid, and extract from coffea fruit harvested in Indonesia its flavors typically are identified by the name of an exotic locale along with the natural fruit flavor used. Weiss started Bai after he learned about the coffeefruit – the fruit that surrounds the outside of the coffee bean - and decided to use it to create a new brand of beverages. Erythritol is small found naturally in a variety of fruits, such as grapes and pears, as well as in mushrooms, and certain fermented foods such as soy sauce and wine.Bai Brands is a beverage company founded in 2009 in Princeton, New Jersey, by entrepreneur Ben Weiss. After fermentation, the erythritol is filtered and dried into crystals. In the case of erythritol, a natural yeast digests the simple sugars such as dextrose and other nutrients and produces erythritol. Fermentation occurs naturally in a variety of different foods given the right conditions and is used to produce wine, beer and yogurt. Fermentation is the process by which an organism metabolizes or “digests” one or more food sources to produce a desired product. The erythritol used in Bai Proprietary Sweetener Blend is produced through a natural fermentation process. Erythritol is the largest ingredient in Bai Proprietary Sweetener Blend by weight, and is used as an ingredient to provide bulk and the sugar-like crystalline appearance and texture in Bai Proprietary Sweetener Blend. It was discovered in 1848 by Scotsman John Stenhouse. It looks and tastes like table sugar, though it is about 30% less sweet. What is Erythritol? Naturally found erythritol is a sugar alcohol made from simple sugars derived from plant starches. So we get ours from Indonesia, land of lush green fields and bright, tropical skies. Maybe by now you’re like, “okay, but where has this superfruit been hiding?” Well, we like our coffeefruit like we like our Spring Break-exotic. In fact, we think of it as our super-secret superfruit. We are constantly innovating processes to convert this once discarded coffee byproduct into an even better super ingredient. So as you can probably imagine, we love the coffeefruit. In other words, antioxidants are like your body’s bodyguard. Antioxidants help maintain your body’s natural protections against potentially damaging process such as oxidation. See, the coffeefruit’s red pulp has free-radical fighting antioxidants. And while we at Bai love a good cup of joe, we’re pretty pumped about repurposing the outside of the fruit, too. The coffee bean is actually the center of the coffeefruit.
But do you know where that bean comes from? Do you want to? Then read on, friend!
It’s dark, aromatic, and might provide you with a lift-off each morning and flavor throughout the day. You’re probably pretty familiar with the coffee bean.
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